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04.2

The Heart of Creation

Creative passion fueled the House: from Christian Dior’s “office of dreams,” where his ideas were transformed into sketches, to the ateliers where thousands of dresses were brought to life and the dressing room bustling with a dozen models.

“Suddenly one such flash of inspiration gives me an electric shock. I am possessed. Like sap, the creative idea circulates now throughout the whole building.”

The couturier imagined the world of the future and personally orchestrated each fitting, assisted by his “first-class état-major”* made up of his faithful employees, including Mizza Bricard — his muse, milliner and pillar of Dior elegance — Atelier Director Marguerite Carré, Sales Director Suzanne Luling and Design Studio Director Raymonde Zehnacker.

Top to bottom, left to right: Mme Christiane, Mme Priot, Mme Nicole Rousseau, Mme Lancien, Mme Carmen Colle, Mme Béguin, Mme Gervais, Mme Monique, M. Jacques Rouët, Mme Raymonde Zehnacker, Mme Suzanne Luling, Mme Minassian, Mme Marguerite Carré, M. Christian Dior, Mme Mizza Bricard

Fred BROMMET / Keystone-France / Gamma Rapho

On the day of a show, the House came alive with activity — particularly in the fitting room, which has been preserved and remains intact today. In this magical setting, just before the models entered the adjoining salons where the shows took place, the dressers, hairdressers, premières d’atelier and cheffe de cabine were hard at work. Each season, the 180 designs from the collection — suits, town clothes, cocktail dresses and evening gowns — were presented one after the other to the press, buyers and, in the following days, private clients.

Continue your discovery of the history of the house Dior…
04.2

The Heart of Creation

Creative passion fueled the House: from Christian Dior’s “office of dreams,” where his ideas were transformed into sketches, to the ateliers where thousands of dresses were brought to life and the dressing room bustling with a dozen models.

“Suddenly one such flash of inspiration gives me an electric shock. I am possessed. Like sap, the creative idea circulates now throughout the whole building.”

The couturier imagined the world of the future and personally orchestrated each fitting, assisted by his “first-class état-major”* made up of his faithful employees, including Mizza Bricard — his muse, milliner and pillar of Dior elegance — Atelier Director Marguerite Carré, Sales Director Suzanne Luling and Design Studio Director Raymonde Zehnacker.

Top to bottom, left to right: Mme Christiane, Mme Priot, Mme Nicole Rousseau, Mme Lancien, Mme Carmen Colle, Mme Béguin, Mme Gervais, Mme Monique, M. Jacques Rouët, Mme Raymonde Zehnacker, Mme Suzanne Luling, Mme Minassian, Mme Marguerite Carré, M. Christian Dior, Mme Mizza Bricard

Fred BROMMET / Keystone-France / Gamma Rapho

On the day of a show, the House came alive with activity — particularly in the fitting room, which has been preserved and remains intact today. In this magical setting, just before the models entered the adjoining salons where the shows took place, the dressers, hairdressers, premières d’atelier and cheffe de cabine were hard at work. Each season, the 180 designs from the collection — suits, town clothes, cocktail dresses and evening gowns — were presented one after the other to the press, buyers and, in the following days, private clients.

Continue your discovery of the history of the house Dior…