Welcome to La Galerie Dior!
The application allows you to enrich your visit and discover exclusive content.
Welcome to La Galerie Dior!
The application allows you to enrich your visit and discover exclusive content.
04.3
Miss Dior: the Birth of Ready-to-wear
On 11 September 1967, while the free and abundant spirit of the 1960s was sweeping over Paris, a new page was written in the history of Dior.
“Miss Dior defines and celebrates the lifestyle of an active and joyful woman, who wants to be elegant. There are many women like this, and Christian Dior has thought of them.”
The House had just introduced its new Ready-to Wear line, named Miss Dior, at 11 bis Rue François-Ier. This was a brand-new concept that perpetuated the couturier and founder’s ambition to dress all women. The Miss Dior line, which was entrusted to Philippe Guibourgé, assistant to Marc Bohan – who was the Creative Director at the time – was designed to be easy to wear, infused with freshness, youth, and creativity. Short coats, little shift dresses, embroidered shorts, and pleated skirts were unveiled in a variety of colours, embellished with beads and sequins, revealing another facet of Dior’s style. After launching in the City of Light, the collection was introduced in some thirty outlets abroad, celebrating the idea of a multifaceted and universal femininity. This new chapter pursued Christian Dior’s vision of a House that is open to its time.
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05
The Dior Dances
04.3
Miss Dior: the Birth of Ready-to-wear
On 11 September 1967, while the free and abundant spirit of the 1960s was sweeping over Paris, a new page was written in the history of Dior.
“Miss Dior defines and celebrates the lifestyle of an active and joyful woman, who wants to be elegant. There are many women like this, and Christian Dior has thought of them.”
The House had just introduced its new Ready-to Wear line, named Miss Dior, at 11 bis Rue François-Ier. This was a brand-new concept that perpetuated the couturier and founder’s ambition to dress all women. The Miss Dior line, which was entrusted to Philippe Guibourgé, assistant to Marc Bohan – who was the Creative Director at the time – was designed to be easy to wear, infused with freshness, youth, and creativity. Short coats, little shift dresses, embroidered shorts, and pleated skirts were unveiled in a variety of colours, embellished with beads and sequins, revealing another facet of Dior’s style. After launching in the City of Light, the collection was introduced in some thirty outlets abroad, celebrating the idea of a multifaceted and universal femininity. This new chapter pursued Christian Dior’s vision of a House that is open to its time.