Welcome to La Galerie Dior!
The application allows you to enrich your visit and discover exclusive content.
Welcome to La Galerie Dior!
The application allows you to enrich your visit and discover exclusive content.
04.1
30 Avenue Montaigne
Christian Dior fell under the spell of this elegant hôtel particulier, which was built in 1865 by Count Walewski, the illegitimate son of Napoleon I.
“It had to be 30, avenue Montaigne. I am determined to set myself up here and nowhere else!”
Dior chose this simple yet refined setting for its location, modest proportions and neoclassical façade. He opened his House on 15 December 1946, just a few weeks before unveiling his first collection and launching the international revolution of the New Look. From then on, 30, avenue Montaigne was a symbol of Parisian elegance.
The building was a hive of activity: the grand staircase led from the Colifichets boutique on the ground floor to a mezzanine with fitting rooms, then the first floor and its sumptuous salons – where collections were presented to audiences of 250 guests – as well as the dressing room for the models, while the Ateliers were set under the eaves. Following its success, the House rapidly expanded to the neighbouring buildings. In 1954, it occupied five blocks, employed over 1,000 people and had 28 Ateliers; the following year, it opened the largest boutique in Paris on the corner of Avenue Montaigne and Rue François-Ier.
Continue your discovery of the history of the house Dior…
Next Room
04.2
The Heart of Creation
04.1
30 Avenue Montaigne
Christian Dior fell under the spell of this elegant hôtel particulier, which was built in 1865 by Count Walewski, the illegitimate son of Napoleon I.
“It had to be 30, avenue Montaigne. I am determined to set myself up here and nowhere else!”
Dior chose this simple yet refined setting for its location, modest proportions and neoclassical façade. He opened his House on 15 December 1946, just a few weeks before unveiling his first collection and launching the international revolution of the New Look. From then on, 30, avenue Montaigne was a symbol of Parisian elegance.
The building was a hive of activity: the grand staircase led from the Colifichets boutique on the ground floor to a mezzanine with fitting rooms, then the first floor and its sumptuous salons – where collections were presented to audiences of 250 guests – as well as the dressing room for the models, while the Ateliers were set under the eaves. Following its success, the House rapidly expanded to the neighbouring buildings. In 1954, it occupied five blocks, employed over 1,000 people and had 28 Ateliers; the following year, it opened the largest boutique in Paris on the corner of Avenue Montaigne and Rue François-Ier.